AROMA DOMA
convienece store
gleb gurenko
The Pink Pelmeni Shop is a special project in Sevastopol. It is part of the large brand producing quality convenience foods, Aroma Doma. “Not only delicious, but also beautiful!”
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Concept
The task before us was to create a unified concept for the Aroma Dom brand stores for further franchise development and expansion. The Pink Pelmeni Shop, covering just 13 m2, is the first implemented project of a large network. In it, we showcased boldness and unconventional solutions for a convenience food store, incorporating the bright colors of the brand book.
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The shop is located in a corner boutique in a high-traffic area, with two glass facades. The bright pink color – a shade we selected through 30 paint samples to find the perfect pink – served as an attraction for potential customers.
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To enhance the glass facades while maximizing product display space, we created a volumetric grid using thin metal pipes. This grid served as a unifying volumetric element between the shelves, preserving the airiness of the small space.
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A branded element that will transition from project to project is a suspended ribbon made of composite material with inscriptions conveying the company’s values and product names. “Aroma Doma – your magical food home!”
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In progress
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